Billie Kanfer

Aruba Tourism

ARUBA PAID MEDIA BANNERS
We were tasked with creating updated ad banners for the ATA (Aruba Tourism Authority). Using photography shot on-island, I designed these assets to be used across various paid media platforms, utilizing new language written by our copywriter.

INTERNATIONAL DAY OF HAPPINESS
Aruba’s slogan is “One Happy Island” and we believe it truly is! We worked with the ATA to “own” International Day of Happiness. As Art Director on this project, I worked with our Senior Copywriter to kick off this year by creating a social-length video using on-island footage that highlights all the reasons Aruba is definitely one happy island. We integrated strong visuals and the native language of Aruba, Papiamento, to create “The Language of Happiness.”