Aruba Tourism
ARUBA PAID MEDIA BANNERS
We were tasked with creating updated ad banners for the ATA (Aruba Tourism Authority). Using photography shot on-island, I designed these assets to be used across various paid media platforms, utilizing new language written by our copywriter.
INTERNATIONAL DAY OF HAPPINESS
Aruba’s slogan is “One Happy Island” and we believe it truly is! We worked with the ATA to “own” International Day of Happiness. As Art Director on this project, I worked with our Senior Copywriter to kick off this year by creating a social-length video using on-island footage that highlights all the reasons Aruba is definitely one happy island. We integrated strong visuals and the native language of Aruba, Papiamento, to create “The Language of Happiness.”
ARUBA PHOTOGRAPHY
As an art director, I am responsible for owning the visual development and execution of all creative work for Aruba Tourism’s Instagram page. In 2023 and 2024, our agency traveled to Aruba to oversee the production and post-production for Aruba Tourism Social Shoot. We hired a crew to shoot video and I supplemented these assets with photography.
