Avis
GBTA CONFERENCE 2024
Annually, the Global Business Travel Association (GBTA) takes place. Since Avis Budget Group is one of our agency’s clients, we have been tasked in 2023 and 2024 with designing conference assets for Avis’ booth. These items include a creative activation, booth design, email headers, social media toolkit, ad banners, and other miscellaneous signage at the booth.
In 2023, we came up with the creative activation of “Car-aoke” in which conference attendees would have the opportunity to participate in karaoke within an Avis car at our booth. This year, we switched it up and activated a “Cash Car” stunt, we hired Ben Bailey and recreated “Cash Cab” but in the confines of the Avis GBTA booth. Below are assets I designed to help promote the conference, Cash Car, and Ben Bailey’s special appearance!
EMAIL ASSETS
Main Email Header
Prize Redemption Email Header
Activation Email Header
Prize Winner Email Header
DIGITAL AD BANNERS
Ad Banner 1
Ad Banner 2
SOCIAL TOOLKIT ASSETS
LinkedIn Conference Announcement Post
LinkedIn Conference Schedule Post
LinkedIn Creative Activation Post
CREATIVE ACTIVATION PRIZE MONEY